New disclosure rules which will come into effect with the Contracts of Insurance Act 2024 will require insurers to review policy proposal questions and content to ensure that the right questions are being asked of potential customers, and the consequences of inaccurate disclosure are highlighted.  When tackling this job, insurers should also keep in mind the importance of asking clear and unambiguous questions.  A recent English decision highlights the importance of unambiguous questions in a digital application or proposal form.